Perhaps as a physician, you are part of a hospital system, and marketing isn’t on your radar. However, if you are a practice manager for a specialist or group practice and you don’t rely on a healthcare system to support your practice growth initiatives, then being in tune with how to attract new patients using digital marketing to maintain your practice growth goals in 2017 is critical.
How your patients look for healthcare providers has changed. Can they easily find you online when searching? Is their website experience with you smooth or cumbersome? Where else are they searching? Social media?
The pressures physicians and practice managers face relative to managing their practice growth today are enormous. Uncontrollable forces, such as changes in payment systems, a shift to quality-based reimbursement, integration with healthcare systems and the use of technology in how patients choose their health care providers, have resulted in a dynamic change in how providers position their practice growth strategies.
With advanced technology and new digital systems in place at most long term care facilities today, it’s imperative that HIPAA policies and procedures are understood, in place and followed. A breach of the law could cost you thousands and thousands, just as it did for a skilled nursing facility in Pennsylvania.
We all know people are looking online for healthcare information. And you know the key to getting patients and prospective patients to your practice’s website and keeping them there is through a quality top of funnel search engine optimization strategy. What’s the next step?
Your patients are changing how they do business with health care providers, and having your thumb on the pulse of this trending interaction can give you a competitive edge in a busy healthcare market space.
Before you yawn and your eyes glaze over, there are several key factors you need to keep in mind regarding marketing practices and protecting your clients’ privacy. We are not offering legal advice, simply some suggestions and tips to help you avoid any pitfalls in an increasingly connected world.
Is it really possible that, as healthcare marketers, we are already gearing our thoughts toward 2016 marketing strategy? Absolutely! Why? Because I know that it takes time to develop a solid marketing strategy that results in positive outcomes.
With all the different ways to communicate with potential leads in this day and age, it is easy to overlook your email efforts. Email shouldn’t go the way of the Pony Express in your marketing plans, though!
In fact, email could be one of the most versatile and influential tools you have in your marketing toolbox. Right off the bat, email offers an engaged lead--specifically someone who has already opted-in to receive your message. It provides the ability to segment and target messages based on the preferences they’ve established.
It also provides valuable feedback on the relevancy of your content with real data such as open rates, clicks, and unsubscribes. It is also easy to share on the various social media channels. But best of all, email is one of your most cost effective marketing tools.
As a professional in the medical field, I’m sure you’ve been hearing the word “blog” more and more. An increasing number of companies in the health industry are establishing blogs of their own. You may have explored starting a blog for your medical practice or hospital, or perhaps your organization had a blog that slowly faded, and now you’re tasked with reviving the blogging program.Whatever the case, when done properly, blogging is a great way to drive traffic to your website. If you’re one who has to go through your boss or a board for approval, you’re in luck. We have numbers, and numbers don’t lie.