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Inbound Marketing Blog

Inbound Marketing Blog

Branding & Design, Email Marketing

Can you afford to lose potential Sales Qualified Leads?

By: Patty Cisco, MBA, Principal | February 21, 2017 at 11:09 AM

It’s not difficult to do.

  • According to Marketo, 50% of leads are qualified but not yet ready to buy.
  • Only a quarter of leads are legitimate and should advance to sales, notes Gleanster Research.
  • Almost 80% of marketing leads don’t convert into sales. Lack of lead nurturing is the common cause of this poor performance, MarketingSherpa concludes. 

That is a lot of lost revenue!

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Email Marketing

Email Marketing: Is It Worth It? You Better Convert It.

By: Brooke Taylor | September 29, 2016 at 9:00 AM

Your consumer is in the driver’s seat now. It is imperative that you take a step back and focus on ensuring that your emails convert. You can begin increasing your email conversion rates by changing up a subject line or adding a splash of personalization. But if you really want to increase CRO you need to dig deep.

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Email Marketing

5 Things You Should Evaluate for Your Next Email

By: Haley Dillon | July 21, 2016 at 9:09 AM

Are you wondering why the emails you’re sending to potential clients/customers are not getting the results you ultimately want: conversions? Don’t give up hope just yet! It is worth the time and money if it’s done properly. Recent studies even show that email marketing has an average ROI of $32 to $42.25 for each dollar put forth. So what should you change to improve your conversion rates and see the returns? Let’s take a look!

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Email Marketing

7 Reasons You Need to Use Email Marketing

By: Patty Cisco, MBA, Principal | June 21, 2016 at 11:10 AM

Why is email marketing one of the most worthwhile marketing techniques you can use? Think about snail mail. If you’re like me today, you likely sort quickly through the stack, going “Junk, junk, junk, bill, bill, junk.” The junk goes immediately in the trash.

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Email Marketing

Nurturing Leads & Keeping Customers with Email Marketing Automation

By: Jenna Schultz | June 16, 2016 at 11:34 AM

Email marketing remains at the top of the list for one of the most successful avenues to digitally market your organization. Email marketing tactics include, but are not limited to, email newsletters, promotional emails, webinars, event notifications, and more.

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Email Marketing

How to Use the 6 Types of Email Marketing

By: Kelly Braun | March 24, 2016 at 2:29 PM

Email marketing continues to be a powerful channel when used correctly. But if it’s in the wrong format, with the wrong message, sent at the wrong time, you can guess exactly where that email is headed.

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Email Marketing

Why It’s So Critical To Measure Email Marketing Campaigns

By: Patty Cisco, MBA, Principal | December 8, 2015 at 10:52 AM

It's just email, right? Who bothers with tracking email campaigns? It's enough just to send it, isn't it? Sure, if you don't intend to sell anything or move the needle on your brand. But if those things are important to you--and we think they are--you'll want to keep a close eye on your email campaigns to monitor activity and generate revenue and success. So, how do you measure email success? There are a few key metrics to use as benchmarks:

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Email Marketing

Testing Your Email Campaigns Can Make All The Difference

By: Patty Cisco, MBA, Principal | November 30, 2015 at 11:31 AM

It's widely understood that an email marketing campaign that uses best practices will always outperform a campaign that doesn’t. However, the process shouldn’t end with design. It's critical to test your campaign components to determine which ones pull the best results for you. It may seem like unnecessary work at first, but you might be surprised at how a few tweaks can make the difference between a satisfactory campaign and one that really performs.

Every audience is different, and preferences are continuously changing. Well-designed campaigns are a solid starting point for testing and improving. But you should adopt the ABT mantra—Always Be Testing—for all your campaigns in order to maximize results for your business.

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Email Marketing

Stressed? No More! Courtesy of Email Marketing

By: Patty Cisco, MBA, Principal | November 6, 2015 at 8:10 AM

Inbound marketing can involve using many channels to bring the right traffic to your site. One of the best ways to grab the attention of your preferred customer is to go right to them with the marketing message that you want them to have. Email marketing is a no-stress way to send marketing to a large number of people, as well as to do it in little time and with little effort.

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Email Marketing

Save Money With The Many Benefits of Email Marketing

By: Patty Cisco, MBA, Principal | November 3, 2015 at 10:49 AM

We live in an era where people all over the world no longer have to wait until they get home from work or school to check their email. Yet while many still enjoy sending and receiving email on their desktop or laptop computers, most people can—and do—check all day long on their mobile devices.

What does this mean? Email marketing is now more important than ever, as you can essentially guarantee that the right message will be received by your leads almost instantly. Email marketing is also one of your best opportunities to save money across the board in a variety of ways, which we will discuss below.

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