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Inbound Marketing Blog

Inbound Marketing Blog

Web Design, Contracting

Build a Website and They'll Come...But Will They Come Back?

By: Patty Cisco, MBA, Principal | August 28, 2015 at 6:28 AM

No one needs to tell you how important return clients are to the construction business. Chances are, if you do a great job, your client will think of you the next time they have a project. But that doesn’t stop other companies from whispering sweet nothings into their ear in the meantime.

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Inbound Marketing, Contracting

What Are You Missing By Not Being Online?

By: Patty Cisco, MBA, Principal | August 27, 2015 at 12:41 PM

It’s an inescapable fact. People spend a ridiculous amount of their time on the web. It’s where we all go when we’re seeking information and your prospects are no exception. If your marketing plan doesn’t include digital marketing, you’re missing out on a lot of potential leads. And if your digital marketing doesn’t take the form of inbound marketing, you’re missing out many times over.

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SEO, Contracting

5 Ways to Nail Your SEO and Get Local Business

By: Patty Cisco, MBA, Principal | August 12, 2015 at 10:19 AM

SEO, or search engine optimization, is more than getting traffic to your website, it’s about getting the RIGHT traffic. For many industries, including construction, this means attracting qualified prospects from your area. If the folks finding your construction website are halfway across the country, it’s probably a waste of their time...and yours.

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Web Design, Contracting

Make it Mobile: Does Your Website Need Remodeling?

By: Patty Cisco, MBA, Principal | July 24, 2015 at 12:43 PM

Let’s be honest. When is the last time you went anywhere—out to lunch, to a meeting, to a job site— without seeing dozens of people on their phones? Your prospective clients aren’t any different. They’re on their phones, too!

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SEO, Contracting

SEO for Electrical Contractors: It’s Like Wires for Your Website!

By: Patty Cisco, MBA, Principal | July 23, 2015 at 3:29 PM

Search Engine Optimization, or SEO, is the practice of optimizing online content to make your company easier to find on the web. It’s an essential part of getting online leads.Contractors Blueprint to Acquiring New lEads
Think of your website as a building, and SEO like a system of wires, working its way into every nook and cranny of that building. If you don’t lay wires from the main line to the building, the electricity has no way of reaching all the light fixtures, utilities, and appliances inside. In much the same way, if you don’t lay down a strong line of keywords and phrases, your prospects will never make it to your website to check out all your great content.

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Content, Contracting

A Blueprint for Success: Is Your Content Structurally Sound?

By: Patty Cisco, MBA, Principal | July 8, 2015 at 9:19 AM

You wouldn’t build a house using outdated construction methods, so why aren’t you using the latest content marketing practices? Building a strong content marketing strategy is a lot like making a good blueprint. It involves time, careful attention to detail, and an in-depth knowledge of the industry.

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Inbound Marketing, Contracting

You’re Online...But Are You Doing Anything with It?

By: Patty Cisco, MBA, Principal | July 7, 2015 at 11:04 AM

Gone are the days when merely having a working website is enough. The online world is vast; a simple search for “contractor” yields results well into the hundred of thousands. You know you’re the best, but do your prospective clients know it, too? What makes your business stand out from the rest?

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