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Inbound Marketing Blog

Inbound Marketing Blog

Inbound Marketing, Content

5 tips on how to get more leads with eye-catching video

By: Patty Cisco, MBA, Principal | December 9, 2016 at 11:12 AM

So, you want to increase leads in 2017, but aren’t sure where to turn? One of the best ways to attract attention is by publishing fresh video content. While YouTube may seem crowded (with over 300 hours of video posted every minute), the right content can really make an impact on your audience.

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Inbound Marketing, Content

How and Why to Get Customer Testimonials on Your Website

By: Kelly Braun | December 1, 2016 at 8:00 AM

Should you put reviews and testimonials on your website?

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Content, Web Design

How to Make Your Website Sell for You in 2017

By: Jenna Schultz | November 29, 2016 at 8:00 AM

Are you struggling to put together a comprehensive digital marketing plan that gets results for 2017? Maybe it’s time for a new website update, but you’re concerned you can’t work it into your budget. How will you get others to see the value?

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Inbound Marketing, Content

Grow Your Practice with Patient Focused Content

By: Patty Cisco, MBA, Principal | November 23, 2016 at 8:00 AM

Do you feel that you are no longer reaching your target audience? Are you afraid that your list of patients is starting to dwindle without finding ways to replace them? Do you know how to reach out to new patients in today’s digital world?

Today’s consumers have learned to block out a lot. We are constantly bombarded with news, advertising, social media, and more. We feel that our time is a valuable commodity, and we have become much more selective on what we pay attention to.

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Inbound Marketing, Content

How to Produce Effective Content in 2017

By: Kelly Braun | November 22, 2016 at 8:00 AM

“Content marketing is a must-have. Content is how you reach today’s audience. Content is more valuable than advertising. Content is king!”

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Branding & Design, Content, Business Strategy

Online Reviews Impact Physician's Reputation

By: Patty Cisco, MBA, Principal | November 17, 2016 at 8:00 AM

As a physician or practice manager, are you bold enough to do what the University of Utah Health Care (UUHC) did by putting their patient reviews online, complete with unedited comments and an accessible five-star ranking?  

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Content

Is Blogging Really Beneficial In Business?

By: Patty Cisco, MBA, Principal | October 6, 2016 at 9:55 AM

We often get the question, “Is blogging really beneficial in business?”

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Social Media, Content

How important is content on your social media sites and website?

By: Kelly Braun | September 22, 2016 at 9:00 AM

 

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Content

4 Ways to Stop Your Readers in Their Tracks

By: Hannah Bihn | September 15, 2016 at 9:13 AM

You can be overlooked by even your ideal client if you have a wimpy blog title. It’s easy. It happens all the time.

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Content

6 SEO Pop Songs That Will Improve Conversions

By: Jordan Staugler | August 25, 2016 at 9:09 AM

Full disclosure: I’m a sucker for pop songs and secretly think Katy Perry is amazing. With that being said, I’ve come up with 6 SEO Pop Songs that will help your website improve its SEO ranking and ultimately increase your website conversions.

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