As a physician or practice manager, are you bold enough to do what the University of Utah Health Care (UUHC) did by putting their patient reviews online, complete with unedited comments and an accessible five-star ranking?
Are you part of the astonishing 40% of sales reps who use informal means to manage your lead and customer database?
CRO - or Conversion Rate Optimization - should be on the forefront of any online marketing strategy today. Gone are the days of extensive website overhauls that end up with stagnant content.
If the benefits of inbound digital marketing hasn't convinced you to incorporate it into your budget for 2017, the supporting research and financial ROI of inbound marketing should pave the way.
Beginning your 2017 marketing budget plans? Whether you’re actively engaged in or planning to start implementing inbound marketing and sales strategies, it requires a new approach to planning your marketing budget. These stats provide examples of what most companies do with their marketing budget. Use these as a rough guideline drive your marketing budget planning.
As the person responsible for generating revenue at your company, you always have to be on the lookout for innovation. When it comes to marketing, innovation can leverage not only a higher ROI, but higher quality leads and conversions as well. You also have to analyze what you’re currently doing and how successful your efforts are. In short, it’s crucial that you keep a constant eye on the marketing trends so you can get the best results for dollars spent.
Understanding the data you collect is a key factor in determining a realistic and achievable budget. An effective marketing budget should be driven by data. There are seven main sectors you should collect and review prior to developing your marketing budget.
It’s no secret today’s consumers are digitally driven. 93% of buyers use search to begin the buying process (Marketo) and 54% more leads are generated from inbound digital marketing than traditional marketing (Hubspot).
The fact of the matter is that customers start their buyer’s journey online seeking one thing – information. If the information you have accessible is relevant and of interest, they are much more likely to engage a sales rep at your company.
Lots of companies (86% according to Content Marketing Institute and Marketing Profs) are using inbound marketing to increase visitor traffic to their websites and convert more visitors into leads, and marketers are increasingly ranking inbound marketing as more effective than traditional outbound marketing methods.