Occasionally, a facelift just has to happen. Whether that means something as large as the overall structure of your company or something as small as a logo change, adjustments eventually become a necessity as companies grow and evolve. Over the last month, though, both of those aforementioned changes have happened at Google.
Back in early August, it was announced (unexpectedly) that Google was no longer the giant parent company it had become. Instead, a new company was formed, named Alphabet, that Google was now a part of. This was done for a variety of reasons, with the most prominent of them being Google could now focus on Google.
Then, on September 1, Google officially announced that it was changing its logo. It wasn’t a major overhaul, but the change was significant enough that the internet has been abuzz about it for the whole week since. And the company’s official statement underscored the main reason for the re-branding:
These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop! Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens.