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Inbound Marketing Blog

Inbound Marketing Blog

Inbound Marketing, Inbound Sales

How Do You Convince Your Boss Digital Marketing Works?

By: Patty Cisco, MBA, Principal | March 30, 2017 at 9:18 AM

“Because its purpose is to create a customer, your business has two purposes and two purposes only:  Marketing and innovation. Marketing and innovation make you money, generate sales, produce profit. Everything else is an expense…” –Peter Drucker

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Inbound Marketing

3 Tactics to Reduce Your Cost Per Lead

By: Patty Cisco, MBA, Principal | March 28, 2017 at 8:46 AM

As a marketer, you are constantly confronted with the task to minimize and optimize your company’s Cost Per Lead. Are you still calculating your Cost Per Lead (CPL) for outbound marketing but ignoring inbound digital marketing?

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Inbound Sales

Collecting Inbound Sales Data – Where do I  begin?

By: Patty Cisco, MBA, Principal | March 24, 2017 at 11:54 AM

Do you currently collect data on your customers and potential buyers? Do you know what to do with that data once you receive it? Do you have a grasp on what kinds of data are the most important to collect?

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Inbound Sales

How to Convince Your CEO to Increase Your Budget

By: Patty Cisco, MBA, Principal | March 16, 2017 at 4:22 PM

You understand the importance of Inbound Marketing. You know that up to 50% of generated leads are qualified, but not ready to buy right now. You’ve read the HubSpot report that shows inbound marketing-dominated organizations have a 61% lower cost per lead.

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Inbound Marketing, Inbound Sales

Drive Quality Leads by Mapping Your Buyer’s Journey

By: Patty Cisco, MBA, Principal | March 15, 2017 at 12:00 PM

One of the biggest challenges many B2B or B2C organizations face is generating a strong pipeline of quality leads. Continuous quality sales leads are the cornerstone of any successful business in any industry. But your sales cycle is lengthening, as these statistics show:

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Inbound Sales

How Inbound Sales Is Evolving

By: Patty Cisco, MBA, Principal | March 14, 2017 at 8:23 PM

Do you think your historical tried-and-true sales strategy is still meeting its full potential? Have you attempted to implement digital sales strategies but haven’t changed them for the last few years? You may already be falling behind.

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SEO, Inbound Sales

3 Secrets to Achieve Better SEO Results Today

By: Patty Cisco, MBA, Principal | March 9, 2017 at 10:50 AM

SEO, also known as Search Engine Optimization, can be complex and somewhat hard to grasp. Different approaches can be used, depending on the results you would like to achieve on your website. Do you want more qualified leads? Want higher attendance at an upcoming event? Want to sell more products from your online storefront? It all comes down to how you position your SEO.

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How the Buyer’s Journey Fuels Data Collection

By: Patty Cisco, MBA, Principal | March 7, 2017 at 12:20 PM

We now live in a world where data is king. If you don’t use data properly, you may leave leads on the cutting room floor. Buyers “research solutions, rank options, set requirements and compare pricing – all before they even have one conversation with a sales representative”. Are you afraid that you may be missing out on possible future revenue? If not, you should be.

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Inbound Marketing, Inbound Sales

10 Reasons to Stop Avoiding Lead Nurturing

By: Patty Cisco, MBA, Principal | March 1, 2017 at 7:40 AM

 

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Inbound Marketing, Inbound Sales

4 Barriers to Automated Lead Nurturing Success

By: Patty Cisco, MBA, Principal | February 28, 2017 at 11:45 AM

Lead-nurturing automation is a new strategy to successfully shepherd lead engagement opportunities to improve sales outcomes.

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