“Because its purpose is to create a customer, your business has two purposes and two purposes only: Marketing and innovation. Marketing and innovation make you money, generate sales, produce profit. Everything else is an expense…” –Peter Drucker
As a marketer, you are constantly confronted with the task to minimize and optimize your company’s Cost Per Lead. Are you still calculating your Cost Per Lead (CPL) for outbound marketing but ignoring inbound digital marketing?
Do you currently collect data on your customers and potential buyers? Do you know what to do with that data once you receive it? Do you have a grasp on what kinds of data are the most important to collect?
You understand the importance of Inbound Marketing. You know that up to 50% of generated leads are qualified, but not ready to buy right now. You’ve read the HubSpot report that shows inbound marketing-dominated organizations have a 61% lower cost per lead.
One of the biggest challenges many B2B or B2C organizations face is generating a strong pipeline of quality leads. Continuous quality sales leads are the cornerstone of any successful business in any industry. But your sales cycle is lengthening, as these statistics show:
Do you think your historical tried-and-true sales strategy is still meeting its full potential? Have you attempted to implement digital sales strategies but haven’t changed them for the last few years? You may already be falling behind.
SEO, also known as Search Engine Optimization, can be complex and somewhat hard to grasp. Different approaches can be used, depending on the results you would like to achieve on your website. Do you want more qualified leads? Want higher attendance at an upcoming event? Want to sell more products from your online storefront? It all comes down to how you position your SEO.
We now live in a world where data is king. If you don’t use data properly, you may leave leads on the cutting room floor. Buyers “research solutions, rank options, set requirements and compare pricing – all before they even have one conversation with a sales representative”. Are you afraid that you may be missing out on possible future revenue? If not, you should be.