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Inbound Marketing Blog

How SEO and CRO Work Hand in Hand

How SEO and CRO Work Hand in Hand

By Kelly Braun September 13 2016 SEO

Whether for your website, social media sites, or any digital inbound marketing effort, SEO and CRO should work hand in hand. Why? Because it takes both CRO and SEO together for digital marketing to reach its full potential.

SEO, or Search Engine Optimization, helps your site rank higher in search engine results so potential customers find you online. CRO, Conversion Rate Optimization, is more about the user experience and how you are getting them to engage and convert through your sites and digital offerings.

While SEO can increase traffic and help prospective customers find you, CRO increases how they engage on your sites. CRO ultimately works to convert that traffic into customers and loyal brand users.

Both should be continual processes that work together to maximize visitors coming to your site, improve conversion rates and ultimately increase your business and profitability. Check out these SEO tips that you can do to help CRO.


SEO Tips to Increasing Conversion Rates


Evaluate your links. Include any relevant outbound links with content and fix any broken links to ensure users stay engaged.

The search engines that are crawling the ever-expanding web use links as the streets to help users find what they are looking for. These engines can discover how pages are related to one another and in what ways. They analyze the popularity of websites and pages based on the number and popularity of pages linking to them and also metrics like trust, spam, and authority.


Check your readability. Today’s digital consumers are scanners, quick readers. They move quickly from page to page, scanning to find exactly what they are looking for. If you want them to stop and convert on your site, the content must be written, formatted and displayed for SEO and CRO.

  • Can your content be easily scanned, with key points jumping out and hooking the reader?
  • Are you using header tags, bullets, lists and white space effectively to grab the reader’s attention?
  • What message does your reader walk away with after a quick scan of your content? Are they getting any message?

Optimize your images. Begin by ensuring your images are properly sized. Also, you must include relevant titles and alt tags with a keyword focus.

Image SEO starts with the right file name. This is a major factor and probably the most important factor for image SEO. First and foremost, never put underscores in the file name. This is the first location to use any keywords you identified to be valuable to your company. Without even looking at the actual image, you want Google to know what the image is about.


Don’t miss these other ways to improve your images.


Speed up the page.

The faster the site, the easier it is to visit and index. Images can have a major impact on loading times, especially when you load a huge image and show it really small, like using a 1500×1500 pixels image and showing it at 150×150 pixels size. The entire image size will still have to be loaded. You’ll want to make sure you scale the image to the size you want to show.


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About the Author

Kelly Braun

Kelly brings a background in journalism, corporate writing and copy editing to the Marketing Essentials team. As a content specialist, Kelly writes and coordinates blogs, email copy, website content, white papers and more. Her approach to content is finding that unique story your audience wants to hear. Outside of researching and writing, Kelly enjoys staying active and spending time with her family.