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Inbound Marketing Blog

Inbound Marketing Blog

Patty Cisco, MBA, Principal

Patty Cisco, MBA, Principal
As founder of Marketing Essentials, Patty’s continual quest and drive for helping businesses grow is her passion. With over 30 years of strategic business management and leadership experience, she is known as a catalyst and understands the challenges CEO’s and Marketing Directors face in executing inbound digital marketing & sales strategies that yield results. No surprise you will find her feeding her hunger for life long learning with a good book and latte!

Recent Posts

Inbound Sales

How Inbound Sales Is Evolving

By: Patty Cisco, MBA, Principal | March 14, 2017 at 8:23 PM

Do you think your historical tried-and-true sales strategy is still meeting its full potential? Have you attempted to implement digital sales strategies but haven’t changed them for the last few years? You may already be falling behind.

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SEO, Inbound Sales

3 Secrets to Achieve Better SEO Results Today

By: Patty Cisco, MBA, Principal | March 9, 2017 at 10:50 AM

SEO, also known as Search Engine Optimization, can be complex and somewhat hard to grasp. Different approaches can be used, depending on the results you would like to achieve on your website. Do you want more qualified leads? Want higher attendance at an upcoming event? Want to sell more products from your online storefront? It all comes down to how you position your SEO.

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How the Buyer’s Journey Fuels Data Collection

By: Patty Cisco, MBA, Principal | March 7, 2017 at 12:20 PM

We now live in a world where data is king. If you don’t use data properly, you may leave leads on the cutting room floor. Buyers “research solutions, rank options, set requirements and compare pricing – all before they even have one conversation with a sales representative”. Are you afraid that you may be missing out on possible future revenue? If not, you should be.

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Inbound Marketing, Inbound Sales

10 Reasons to Stop Avoiding Lead Nurturing

By: Patty Cisco, MBA, Principal | March 1, 2017 at 7:40 AM

 

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Inbound Marketing, Inbound Sales

4 Barriers to Automated Lead Nurturing Success

By: Patty Cisco, MBA, Principal | February 28, 2017 at 11:45 AM

Lead-nurturing automation is a new strategy to successfully shepherd lead engagement opportunities to improve sales outcomes.

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Inbound Marketing, Inbound Sales

A Guide to Automated Lead-Nurturing Workflows

By: Patty Cisco, MBA, Principal | February 28, 2017 at 11:02 AM

With any investment, you want to see results as soon as possible, but how quickly should you expect to see improvements from your new automated lead-nurturing program? While we can’t give you an exact number, as it depends on many different factors, such as industry, amount of traffic, and current leads, we can give you a general idea of what to expect going in.

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Branding & Design, Email Marketing

Can you afford to lose potential Sales Qualified Leads?

By: Patty Cisco, MBA, Principal | February 21, 2017 at 11:09 AM

It’s not difficult to do.

  • According to Marketo, 50% of leads are qualified but not yet ready to buy.
  • Only a quarter of leads are legitimate and should advance to sales, notes Gleanster Research.
  • Almost 80% of marketing leads don’t convert into sales. Lack of lead nurturing is the common cause of this poor performance, MarketingSherpa concludes. 

That is a lot of lost revenue!

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Inbound Marketing, Inbound Sales

4 Benefits of Automating Lead-Nurturing Workflows

By: Patty Cisco, MBA, Principal | February 21, 2017 at 10:40 AM

Would you like to increase overall sales in 2017, while also shortening your sales cycle by 50% or more? That’s the power of using an automated lead-nurturing system!

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Inbound Sales

4 Essential Tools for Automated Lead Nurturing

By: Patty Cisco, MBA, Principal | February 20, 2017 at 8:11 AM

As a Marketer or Director of Sales you are ready to hit the ground running in 2017. You’re about to set up an automated lead-nurturing system because you’ve heard the benefits are worth the effort. But before you hit the gas on your brand new automated lead-nurturing system, there are a few things you need to make sure to have in place.

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Inbound Sales

4 Automated Lead Workflow Mistakes That Cost Leads

By: Patty Cisco, MBA, Principal | February 14, 2017 at 10:17 AM

In 2017, you’re looking for new ways to find and keep those precious leads you’ve worked so hard to acquire. You may have heard the term “automated lead-nurturing workflow” in the past, and now, you’re interested in the benefits it can provide. While it’s true that having an automated lead workflow can save you time, money, and work hours, using it improperly can actually have the opposite effect.

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