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Inbound Marketing Blog

Inbound Marketing Blog

Marketing Essentials

Recent Posts

Inbound Marketing, Professional Services

Using Inbound Marketing to Grow Your B2B Client Base

By: Marketing Essentials | August 14, 2015 at 7:34 AM

Inbound marketing can revitalize your strategy and provide a great return on your investment, but doing things the right way is a must. How can you get buyers to contact you when they are ready -- and how can you cultivate a team of dedicated readers and engaged followers? These inbound marketing tips will help.

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Inbound Marketing, Professional Services

Stretch Your Marketing Dollar Further With Inbound

By: Marketing Essentials | August 13, 2015 at 6:56 AM

Every business needs a marketing plan to thrive, but not everyone has a huge budget. While you can generate leads in variety of ways, focusing your efforts on inbound marketing can help you build a following and cultivate prospects for minimal upfront cost.

In general, inbound marketing results in a final cost that is about 4 times less per lead than the cost of an outbound lead. HubSpot puts these figures at $32 average cost for an inbound lead vs. $102 for an outbound marketing lead. Therefore, opting to focus on inbound marketing allows you to reach 4 times the number of potential customers for the same amount of money, making it an ideal option for stretching your marketing budget.

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SEO

Google Is No More...Kind Of

By: Marketing Essentials | August 11, 2015 at 5:10 AM

Huge news came out of the Google camp last night, as the company announced that it is reorganizing its overall business model. While the tech giant started out as an internet search provider, Google has lately become known for its ventures into other groundbreaking subsidiary companies, from those dealing with biotech research to self-driving cars. With this business restructure, however, the organization will now be separated quite a bit.Debunking SEO Myths

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Inbound Marketing, Professional Services

Using Inbound Marketing to Attract Future Clients

By: Marketing Essentials | July 28, 2015 at 7:14 AM

Since early 2000, inbound marketing has been the most effective marketing strategy for doing business online. Rather than buying traditional ads and email lists, this marketing method focuses on quality content that pulls viewers to your product or service in a natural manner by publishing content that naturally attracts inbound traffic to convert, close, and delight.Inbound marketing increase leads
Studies have shown that 92 percent of companies using inbound marketing increase their traffic by a noticeable amount, with 85 percent of companies seeing an increase in traffic within seven months. These high percentages reflect a variety of professional services, such as legal and accounting.

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Inbound Marketing, Professional Services

Why You Need to Invest In Inbound Marketing

By: Marketing Essentials | July 27, 2015 at 11:51 AM

If your business has always relied on traditional outbound marketing, you may feel leery about pouring time, money, and effort into a whole other marketing approach just because everyone else seems to be following suit. But as times have changed, so have customer expectations and the very nature of marketing.New Call-to-action
It's no longer sufficient to shout your message to whomever happens to be within listening distance via billboards, newspaper ads, TV and other advertising media. This is an age in which consumers actively search for what they want, need, or care about -- and inbound marketing will help you present your company as the one with the answers.

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Social Media, Professional Services

Stop Wasting Time with Social Media

By: Marketing Essentials | July 10, 2015 at 10:59 AM

What if I told you that you’re wasting time (and money) with social media? That’d be pretty hypocritical of me, wouldn’t it? Especially considering just a couple of weeks ago I published a blog that explained why everyone needs to be utilizing social media.

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Social Media

Facebook Changed Its Logo. Here’s Why

By: Marketing Essentials | July 2, 2015 at 6:50 AM

Earlier this week, I noticed a change on Facebook, although I couldn’t quite pinpoint what it was. Then I noticed a couple of articles talking about what I couldn’t put my finger on: the logo.

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SEO

Turn YouTube Into ME-Tube

By: Marketing Essentials | June 29, 2015 at 11:01 AM

I don’t know about you, but I have spent more time than I care to admit on YouTube. There have been more than a few instances that I went on there searching for something specific only to get lost in the various entertaining and hilarious videos they have available. Seriously, I’ve spent hours on there at a time, just passing time--or, as some people call it, procrastinating. Gotta love college.

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Social Media

Why Are You Afraid of Social Media?

By: Marketing Essentials | June 24, 2015 at 5:39 AM

We get it. The realm of social media can be overwhelming, maybe even a little scary. It’s something new and you don’t quite know exactly what it even is. I mean, just hearing the number of active users on the major channels is daunting: Facebook boasts over 1.4 billion (with a b); LinkedIn comes in at almost 350 million; Google+ has 300 million; and 288 million people around the globe are sending tweets on Twitter.

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Content

Why Visual Content Sells

By: Marketing Essentials | June 12, 2015 at 12:54 PM

How often have you clicked on a link simply because of the picture posted with it? I, for one, am a sucker for a puppy picture and will click on pretty much anything associated with Golden Retrievers. This has led to more than once unnecessary online purchase, but we’ll save those stories for another blog post.

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