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Inbound Marketing Blog

Inbound Marketing Blog

Mark Blackford

Mark Blackford
Mark has extensive experience in email marketing, SEO, paid search and other digital arenas. He combines this background with data analysis and best practices to optimize campaigns for success. On the rare occasions when he’s not digitally connected he enjoys spending time with family and exploring the great outdoors!

Recent Posts

SEO

Should I Make SEO a Priority?

By: Mark Blackford | October 11, 2016 at 9:00 AM
Before the internet when people had a need for a product or service they would turn to those colored pages in the back of their phonebook to find a business that could help them. Today they simply search for a solution online. How can you make sure they find your business when they’re searching for something you offer? It all comes down to how well you understand and implement SEO.
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SEO

What Has SEO Done for You Lately?

By: Mark Blackford | July 7, 2016 at 10:17 AM

There’s been a lot of hype around Search Engine Optimization (SEO) over the years, and for good reason. A study by Conductor concludes that organic search accounts for up to 64% of website traffic. The purpose of using SEO is to get your website pages to show up in search engine results so you can capture as much of that traffic as possible. We also know that the majority of search engine traffic comes via Google. In a recent survey, 75% of respondents listed Google as their primary search engine. So it’s no surprise that the majority of SEO efforts are focused on helping websites show up on Google.

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