There’s been a lot of hype around Search Engine Optimization (SEO) over the years, and for good reason. A study by Conductor concludes that organic search accounts for up to 64% of website traffic. The purpose of using SEO is to get your website pages to show up in search engine results so you can capture as much of that traffic as possible. We also know that the majority of search engine traffic comes via Google. In a recent survey, 75% of respondents listed Google as their primary search engine. So it’s no surprise that the majority of SEO efforts are focused on helping websites show up on Google.