Are you struggling to put together a comprehensive digital marketing plan that gets results for 2017? Maybe it’s time for a new website update, but you’re concerned you can’t work it into your budget. How will you get others to see the value?
Email marketing remains at the top of the list for one of the most successful avenues to digitally market your organization. Email marketing tactics include, but are not limited to, email newsletters, promotional emails, webinars, event notifications, and more.
Planning for a Website Redesign
Whether you’re on the brink of designing a new website, just went through the website redesign process, or know that a website redesign is in your near future, keep in mind that what you do after the site launch is just as important as the process itself. What steps will you take to ensure the website stays up-to-date, the content remains fresh, and the security isn’t compromised? Do you have an internal team to manage these updates? If so, what weekly tasks have they been (or will they be) assigned?
As 2015 comes to a close, many people look ahead to 2016 with a renewed enthusiasm for their personal & family life, their spiritual life, and their work life. We should look ahead with no less enthusiasm for what digital marketing trends and web design trends will shape the next 12 months and beyond.
In today's business environment, a company without a great website is already far behind the competition. A business without any online presence might as well be invisible.
According to a study by FleischmanHillard, 89% percent of consumers use search engines on a regular basis when making buying decisions. Companies who are not online are missing out on a huge number of potential sales. In order to increase sales, and improve your profitability, you need to get online as quickly as possible.
There are a lot of choices out there for building business-oriented websites -- from inexpensive DIY template-based solutions to full-service site creation and management agencies. It can be confusing for business owners who lack experience online to choose which type of website is the best for them.
Often the website decisions wind up being made based on the cost. Inexperienced owners typically spend a few hours reviewing different website options, and then choose the most inexpensive website solution which looks good. While a visually appealing website is important, there is more to a profitable website than simply appearances. Cheaper website solutions may look great, but typically they lack the backend tools which drive a website to success.
Building a new website is always exciting. But whether you’re building a new site for a personal blog or new business, it needs to be easy to find on the web— and organic search engines are still king when it comes to searchers finding websites. Here are 5 crucial SEO strategies to implement when building a new website.
When it comes to inbound marketing, you've probably been overwhelmed with the results you've been told you can gain. Truth is, inbound marketing will bring about a variety of benefits, some of which will change your operational processes overnight. Many, however, will take a bit of patience to see. Here's an overview of what you can really expect when you decide to kickstart an inbound marketing campaign.
We all know that marketing is about appealing to your customers and providing quality products and services. But it’s the first part that’s really important here. If you don’t know who your customers are, it’s awfully difficult to give them what they want. That’s where buyer personas come into play.
The internet is always changing, and you have to change with it if you want to keep your website at the top of the search engine result pages (SERPs). As the search engines, and especially Google, continue to discover methods website owners may be using to "game" the search results--and as they learn new ways to make their search results more authentic and relevant to users--their requirements for getting good rankings change.
If you are using outdated website practices, you are putting your website and your business at a disadvantage within search engine result pages. To keep your top position and ensure the visitors keep coming, you need to stop using these four outdated practices immediately.
“Helping your employee build their personal brand is one of the greatest investments you can make, and the greatest reward you can provide to an advocate.” - Fast Company