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Inbound Marketing Blog

Inbound Marketing Blog

Ashley Berning

Ashley Berning

Recent Posts

Business Strategy

What’s Trending in Marketing Budgets Today

By: Ashley Berning | August 16, 2016 at 9:57 AM

Beginning your 2017 marketing budget plans? Whether you’re actively engaged in or planning to start implementing inbound marketing and sales strategies, it requires a new approach to planning your marketing budget. These stats provide examples of what most companies do with their marketing budget. Use these as a rough guideline drive your marketing budget planning.

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Inbound Marketing, Business Strategy

Key Indicators to Evaluate when Creating a Marketing Budget

By: Ashley Berning | August 2, 2016 at 8:57 AM

Understanding the data you collect is a key factor in determining a realistic and achievable budget. An effective marketing budget should be driven by data. There are seven main sectors you should collect and review prior to developing your marketing budget.

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Social Media

How To Improve Your Facebook CRO

By: Ashley Berning | July 28, 2016 at 10:51 AM

CRO, also known as Conversion Rate Optimization, is a commonly used term among digital marketers. CRO can be used in about any aspect of digital marketing, especially in concepts such as social media. Improving Conversion Rates on Facebook Ads

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