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Inbound Marketing Blog

10 SEO Factors You Need to Focus On Right Now

10 SEO Factors You Need to Focus On Right Now

By Aimee Bucher March 18 2016 Inbound Marketing
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What do you really need to know about SEO in 2016? Discover the important SEO factors you need to pay attention to this year.

get LINK BUILDING

Quality backlinks to your website are one of the hardest SEO elements to get, but they are worth their weight in gold. Don’t go for low-quality, spammy links. Focus on high quality, authoritative links to your site.

web-design-1-512 RESPONSIVE WEBSITE

How does your website function on a smartphone? The quality of the mobile experience is a ranking factor. If your site is not responsive to various devices, you need a re-design STAT!

multy-user USER ENGAGEMENT

How long users stay on your website. How many pages they interact with. How frequently they follow your pre-determined sales funnel path. The search engines know how how people use your site and rank you accordingly.

edit_property- QUALITY CONTENT

Content quality ties in with user engagement. Your website should offer high quality, unique content that users are looking for. Search engines want to provide quality content to the searchers.

Audio-Frequency-Icon FREQUENCY OF CONTENT

Search engines consider older content less relevant than newer content. As your content ages, your rankings drop. Quality, educational blogging is an easy way to maintain the frequency and freshness of your content.

online_social_media_facebook-128 SOCIAL SIGNALS

Social signals are controversial in the world of search engine rankings analysis. But, as the search engines rank more social content and measure your users’ engagement with your social content and traffic to your site, you are going to want strong social channels.

website-icon HTTPS

Website encryption is a small ranking signal, but it is increasing in significance. There are only a handful of ranking factors that Google will outright state. HTTPS is one of those factors, so having an SSL Certificate for your site is advised.

68747470733a2f2f662e636c6f75642e6769746875622e636f6d2f6173736574732f323037383234352f3235393331332f35653833313336322d386362612d313165322d383435332d6536626439353663383961342e706e67 IMAGE OPTIMIZATION

There are multiple factors that go into image optimization. You want to name the image files correctly (all lowercase keywords separated by hyphens), size the dimensions correctly, optimize for file size, and add alt attributes at a minimum.

Measurement-Units-Speed-icon PAGE SPEED

How fast do your website pages load? Page speed is a very important factor in your website. Nobody likes slow loading pages. The search engines want their users to have great experiences on the websites they recommend. Slow sites never return a great experience.

download KEYWORDS

You’ll hear lots of talk around “keywords are dead.” Nothing could be further from the truth. How we use keywords has changed dramatically, but you still need to have a very clear idea of what words your ideal audience is searching to find you.

 

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Inbound Marketing

About the Author

Aimee Bucher

It may sound like a bunch of over-used lingo, but Aimee truly loves to tackle difficult problems and find workable solutions to improve systems and bring ever-increasing value. She's like a kid at Christmas when she uncovers hidden opportunities for clients. She continually raises standards and relentlessly pursues excellence in everything she does. Aimee is responsible for driving client strategies as well as developing our internal teams and individuals so they can achieve their goals and pursue ongoing success. Aimee would be delighted to connect with you on any of her social channels!