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Inbound Marketing Blog

Inbound Marketing Blog

Website

Industrial Marketing for Global Competitors

By: Marketing Essentials | June 22, 2017 at 11:57 AM

 

Technological advances have always been a key focus for industrial manufacturers. As new technologies are constantly being developed and refined, many have not yet applied digital technologies to marketing. As we examine the following quotations by industry leaders, let’s explore ways to use these issues and concerns to guide our marketing strategies.


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Website

SEO Step by Step

By: Marketing Essentials | June 20, 2017 at 10:36 PM

 You put a lot of effort into attracting visitors to your website, but how many of them convert?

You have a website and a digital marketing program, but you are not 100% sure that you are on target with your SEO. You know that the more often your URLs come up in search results, the more visitors – and leads – will make it to your funnel. Let’s clear up that muddy water with this step-by-step guide to search engine optimization.


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Website

Turn Your Website into a Lead Generation Machine

By: Marketing Essentials | June 8, 2017 at 1:46 PM

 You put a lot of effort into attracting visitors to your website, but how many of them convert?

Transforming website visitors into qualified leads requires an attractive, easily navigable website, engaging content and imagery, expert SEO treatments and skillful social media promotion. Let’s look at what matters most for each of these elements.

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SEO

Is My Website Like a Bad Customer Service Experience?

By: Patty Cisco, MBA, Principal | April 19, 2017 at 11:01 AM

User experience is like customer service. It describes the interaction between a person and a business. Like a person who calls Visa to speak to someone about a credit card account, every computer user types a series of words into a search engine to find information. In either case, the ideal outcome would be for the information sought to be easy to acquire. Let’s explore that a little bit further.

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SEO

What SEO Won't Do for You

By: Patty Cisco, MBA, Principal | April 12, 2017 at 12:01 PM

While optimizing your website for search engines is an essential part of a digital marketing strategy, it doesn’t do enough. SEO must be paired with other essential elements to successfully attract ideal customers to your website and keep them engaged while they consider available options and make a buying decision. Let’s look at how persona development, channel distribution, and lead nurturing contribute to the effectiveness of an inbound digital marketing strategy.

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Manufacturing & Distribution

A Day in the Life of a Solo Marketer

By: Patty Cisco, MBA, Principal | April 6, 2017 at 3:17 PM

7 am - The alarm goes off. I can’t believe it. Is it time to get up already? Sigh.

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Inbound Sales

Meme: Solo Marketer

By: Patty Cisco, MBA, Principal | April 4, 2017 at 9:31 AM

Are You Trying to Do it all Alone?

Marketing Essentials can partner with you to achieve your business goals with data-driven inbound digital marketing strategies. Act now to learn how Inbound digital marketing can help you increase your ROI, attract more qualified leads, keep them engaged, and convert them to satisfied customers.

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Inbound Marketing

Use Conversion Rate Optimization to Get Customers

By: Patty Cisco, MBA, Principal | March 30, 2017 at 2:20 PM

Have you optimized your website and sales funnel to the utmost? If not, you may be costing your company revenue.

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Inbound Marketing, Inbound Sales

How Do You Convince Your Boss Digital Marketing Works?

By: Patty Cisco, MBA, Principal | March 30, 2017 at 9:18 AM

“Because its purpose is to create a customer, your business has two purposes and two purposes only:  Marketing and innovation. Marketing and innovation make you money, generate sales, produce profit. Everything else is an expense…” –Peter Drucker

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Inbound Marketing

3 Tactics to Reduce Your Cost Per Lead

By: Patty Cisco, MBA, Principal | March 28, 2017 at 8:46 AM

As a marketer, you are constantly confronted with the task to minimize and optimize your company’s Cost Per Lead. Are you still calculating your Cost Per Lead (CPL) for outbound marketing but ignoring inbound digital marketing?

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