User experience is like customer service. It describes the interaction between a person and a business. Like a person who calls Visa to speak to someone about a credit card account, every computer user types a series of words into a search engine to find information. In either case, the ideal outcome would be for the information sought to be easy to acquire. Let’s explore that a little bit further.
While optimizing your website for search engines is an essential part of a digital marketing strategy, it doesn’t do enough. SEO must be paired with other essential elements to successfully attract ideal customers to your website and keep them engaged while they consider available options and make a buying decision. Let’s look at how persona development, channel distribution, and lead nurturing contribute to the effectiveness of an inbound digital marketing strategy.
7 am - The alarm goes off. I can’t believe it. Is it time to get up already? Sigh.
Are You Trying to Do it all Alone?
Marketing Essentials can partner with you to achieve your business goals with data-driven inbound digital marketing strategies. Act now to learn how Inbound digital marketing can help you increase your ROI, attract more qualified leads, keep them engaged, and convert them to satisfied customers.
Have you optimized your website and sales funnel to the utmost? If not, you may be costing your company revenue.
“Because its purpose is to create a customer, your business has two purposes and two purposes only: Marketing and innovation. Marketing and innovation make you money, generate sales, produce profit. Everything else is an expense…” –Peter Drucker
As a marketer, you are constantly confronted with the task to minimize and optimize your company’s Cost Per Lead. Are you still calculating your Cost Per Lead (CPL) for outbound marketing but ignoring inbound digital marketing?
Do you currently collect data on your customers and potential buyers? Do you know what to do with that data once you receive it? Do you have a grasp on what kinds of data are the most important to collect?
You understand the importance of Inbound Marketing. You know that up to 50% of generated leads are qualified, but not ready to buy right now. You’ve read the HubSpot report that shows inbound marketing-dominated organizations have a 61% lower cost per lead.
One of the biggest challenges many B2B or B2C organizations face is generating a strong pipeline of quality leads. Continuous quality sales leads are the cornerstone of any successful business in any industry. But your sales cycle is lengthening, as these statistics show: