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Inbound Marketing Blog

Inbound Marketing Blog

Are You ready for Inbound sales challenges?

By: Patty Cisco, MBA, Principal | November 3, 2017 at 2:47 PM

Stop.

Wait.

You want me to do what?

That was my first response when faced with the challenge of Hubspot’s Dan Tyre’s Pipeline Generations Bootcamp.

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Inbound Marketing for Industrial Manufacturing Industry

By: Marketing Essentials | June 29, 2017 at 12:09 PM

It seems like it used to be easier to get the job done. We were able to build relationships with buyers and suppliers and manage the workflow well enough to hit our numbers and keep things moving forward.

The rules of the game have changed. A casual game of tennis now feels like hockey. The speed and intensity of our daily lives has increased exponentially. How can we adapt and succeed at such a breakneck speed?

Just as we have adopted automation for our industrial manufacturing processes, we must apply the same principles to our marketing strategy. By developing a process that can be replicated and distributed across the globe, we can successfully attract ideal customers to us and guide them through the sales process to generate better results and greater ROI than we thought possible.

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What Is Google Looking for?

By: Marketing Essentials | June 27, 2017 at 12:26 PM

 

Our society puts a lot of emphasis on first page rank in Google search results. Google admits, “For a typical query, there are thousands, even millions, of webpages with potentially relevant information.”

The mystery is, what does it take to win the equivalent of a gold medal in the Google Olympics? Let’s take a look at some Google-inspired advice for website owners.

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Industrial Marketing for Global Competitors

By: Marketing Essentials | June 22, 2017 at 11:57 AM

 

Technological advances have always been a key focus for industrial manufacturers. As new technologies are constantly being developed and refined, many have not yet applied digital technologies to marketing. As we examine the following quotations by industry leaders, let’s explore ways to use these issues and concerns to guide our marketing strategies.


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SEO Step by Step

By: Marketing Essentials | June 20, 2017 at 10:36 PM

 You put a lot of effort into attracting visitors to your website, but how many of them convert?

You have a website and a digital marketing program, but you are not 100% sure that you are on target with your SEO. You know that the more often your URLs come up in search results, the more visitors – and leads – will make it to your funnel. Let’s clear up that muddy water with this step-by-step guide to search engine optimization.


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Turn Your Website into a Lead Generation Machine

By: Marketing Essentials | June 8, 2017 at 1:46 PM

 You put a lot of effort into attracting visitors to your website, but how many of them convert?

Transforming website visitors into qualified leads requires an attractive, easily navigable website, engaging content and imagery, expert SEO treatments and skillful social media promotion. Let’s look at what matters most for each of these elements.

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SEO

Is My Website Like a Bad Customer Service Experience?

By: Patty Cisco, MBA, Principal | April 19, 2017 at 11:01 AM

User experience is like customer service. It describes the interaction between a person and a business. Like a person who calls Visa to speak to someone about a credit card account, every computer user types a series of words into a search engine to find information. In either case, the ideal outcome would be for the information sought to be easy to acquire. Let’s explore that a little bit further.

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SEO

What SEO Won't Do for You

By: Patty Cisco, MBA, Principal | April 12, 2017 at 12:01 PM

While optimizing your website for search engines is an essential part of a digital marketing strategy, it doesn’t do enough. SEO must be paired with other essential elements to successfully attract ideal customers to your website and keep them engaged while they consider available options and make a buying decision. Let’s look at how persona development, channel distribution, and lead nurturing contribute to the effectiveness of an inbound digital marketing strategy.

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Manufacturing & Distribution

A Day in the Life of a Solo Marketer

By: Patty Cisco, MBA, Principal | April 6, 2017 at 3:17 PM

7 am - The alarm goes off. I can’t believe it. Is it time to get up already? Sigh.

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Inbound Sales

Meme: Solo Marketer

By: Patty Cisco, MBA, Principal | April 4, 2017 at 9:31 AM

Are You Trying to Do it all Alone?

Marketing Essentials can partner with you to achieve your business goals with data-driven inbound digital marketing strategies. Act now to learn how Inbound digital marketing can help you increase your ROI, attract more qualified leads, keep them engaged, and convert them to satisfied customers.

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