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Inbound Marketing Blog

Inbound Marketing Blog

SEO

Is My Website Like a Bad Customer Service Experience?

By: Patty Cisco, MBA, Principal | April 19, 2017 at 11:01 AM

User experience is like customer service. It describes the interaction between a person and a business. Like a person who calls Visa to speak to someone about a credit card account, every computer user types a series of words into a search engine to find information. In either case, the ideal outcome would be for the information sought to be easy to acquire. Let’s explore that a little bit further.

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SEO

What SEO Won't Do for You

By: Patty Cisco, MBA, Principal | April 12, 2017 at 12:01 PM

While optimizing your website for search engines is an essential part of a digital marketing strategy, it doesn’t do enough. SEO must be paired with other essential elements to successfully attract ideal customers to your website and keep them engaged while they consider available options and make a buying decision. Let’s look at how persona development, channel distribution, and lead nurturing contribute to the effectiveness of an inbound digital marketing strategy.

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Manufacturing & Distribution

A Day in the Life of a Solo Marketer

By: Patty Cisco, MBA, Principal | April 6, 2017 at 3:17 PM

7 am - The alarm goes off. I can’t believe it. Is it time to get up already? Sigh.

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Inbound Sales

Meme: Solo Marketer

By: Patty Cisco, MBA, Principal | April 4, 2017 at 9:31 AM

Are You Trying to Do it all Alone?

Marketing Essentials can partner with you to achieve your business goals with data-driven inbound digital marketing strategies. Act now to learn how Inbound digital marketing can help you increase your ROI, attract more qualified leads, keep them engaged, and convert them to satisfied customers.

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Inbound Marketing

Use Conversion Rate Optimization to Get Customers

By: Patty Cisco, MBA, Principal | March 30, 2017 at 2:20 PM

Have you optimized your website and sales funnel to the utmost? If not, you may be costing your company revenue.

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Inbound Marketing, Inbound Sales

How Do You Convince Your Boss Digital Marketing Works?

By: Patty Cisco, MBA, Principal | March 30, 2017 at 9:18 AM

“Because its purpose is to create a customer, your business has two purposes and two purposes only:  Marketing and innovation. Marketing and innovation make you money, generate sales, produce profit. Everything else is an expense…” –Peter Drucker

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Inbound Marketing

3 Tactics to Reduce Your Cost Per Lead

By: Patty Cisco, MBA, Principal | March 28, 2017 at 8:46 AM

As a marketer, you are constantly confronted with the task to minimize and optimize your company’s Cost Per Lead. Are you still calculating your Cost Per Lead (CPL) for outbound marketing but ignoring inbound digital marketing?

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Inbound Sales

Collecting Inbound Sales Data – Where do I  begin?

By: Patty Cisco, MBA, Principal | March 24, 2017 at 11:54 AM

Do you currently collect data on your customers and potential buyers? Do you know what to do with that data once you receive it? Do you have a grasp on what kinds of data are the most important to collect?

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Inbound Sales

How to Convince Your CEO to Increase Your Budget

By: Patty Cisco, MBA, Principal | March 16, 2017 at 4:22 PM

You understand the importance of Inbound Marketing. You know that up to 50% of generated leads are qualified, but not ready to buy right now. You’ve read the HubSpot report that shows inbound marketing-dominated organizations have a 61% lower cost per lead.

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Inbound Marketing, Inbound Sales

Drive Quality Leads by Mapping Your Buyer’s Journey

By: Patty Cisco, MBA, Principal | March 15, 2017 at 12:00 PM

One of the biggest challenges many B2B or B2C organizations face is generating a strong pipeline of quality leads. Continuous quality sales leads are the cornerstone of any successful business in any industry. But your sales cycle is lengthening, as these statistics show:

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